The anti-ageing day creams that really work! (2025)

The anti-ageing day creams that really work! (1)

As the years roll by, the tell-tale signs of ageing begin to appear through fine lines, wrinkles and sagging skin, to name just a few. To help you preserve a more youthful appearance, we scoured the market to find the best performing anti-ageing day creams.

If used regularly, a good anti-ageing day cream can help diminish these signs and improve the overall appearance and feel of the skin. Anti-ageing products contain ingredients which promote collagen and elastin production, hydrate the skin and help to produce a smoother base with a more even skin tone. They typically suit most mature skin types.

We tested 29 creams using a Visia Complexion Analyser to assess the wrinkle count and wrinkle intensity after a 28-day trial period. 604 of our at-home testers also assessed the creams to see if there was an improvement in skin texture, appearance and feel. Here are our top choices to help you look naturally younger for longer...

1

Winner: Caudalie Premier Cru The Cream

The anti-ageing day creams that really work! (2)

Score: 87/100

Testers loved how light and silky this cream felt, along with its delicate floral scent. Many testers commented on how well the cream improved the appearance of their skin, giving them a ‘healthy glow’. Over 93% were satisfied with this product and would continue to use it again! They agreed that the formula absorbed quickly, did not feel sticky or greasy and left skin feeling much softer. All of our testers said they did not experience any irritation while using the cream. It also scored a high 7/10 in our lab assessment for wrinkle reduction!

BUY NOW Caudalie Premier Cru The Cream, £90

2

Runner-up: Rodial Dragon's Blood Sculpting Gel

The anti-ageing day creams that really work! (3)

Score: 84/100

This gel performed extremely well with our testers, with 84% noticing an improvement to their skin texture and firmness. They loved the easy-to-use container, which dispensed just the right amount each time. 95% agreed that the product easily absorbs into the skin and has a pleasant texture, leaving skin feeling moisturised and much smoother, giving them a great base for make-up application. 76% noticed the appearance of fine lines and wrinkles had reduced after using it for 28 days and an incredible 92% said they were satisfied with the product and would continue to use it.

BUY NOW Rodial Dragon's Blood Sculpting Gel, £85

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3

L'Oréal Paris Revitalift Filler Day Cream

The anti-ageing day creams that really work! (4)

Score: 82/100

Scoring a high 9/10 in our lab test, this day cream proved effective at reducing the wrinkle count and intensity after 28 days. Testers also enjoyed trialing this product, scoring it over 90% for texture, design and ease of use as well as leaving the skin feeling moisturised without a sticky residue. They loved the pleasant gel texture which absorbed nicely into the skin, leaving it feeling soft and hydrated, and they said that a little went a long way! 75% of testers said they were satisfied with the product and would continue to use it.

BUY NOW L'Oréal Paris Revitalift Filler Day Cream, £19.99

4

Elemis Pro-Collagen Marine Cream

The anti-ageing day creams that really work! (5)

Score: 81/100

Scoring highly in all performance attributes with our at home testers, who loved the pleasant texture and how easily the cream absorbed into the skin and leaving it feeling moisturised. Testers commented that the applicator ensured that the correct amount could be easily dispensed from the pot. Around 80% agreed that the texture of their skin had visibly improved and skin felt firmer after using the cream for 28 days. Suitable for all skin types, 98% said that they did not experience any irritation when using this. 88% of testers said they were satisfied with this product and would continue to use it.

BUY NOW Elemis Pro-Collagen Marine Cream, £82

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5

This Works No Wrinkles Extreme Moisturiser

The anti-ageing day creams that really work! (6)

Score: 81/100

Over 85% of testers agreed that the skin felt moisturised and the cream has a pleasant texture. It was easy to apply over the face and absorbed quickly without leaving a sticky or greasy residue. Over 70% said skin felt firmer, appearance of fine lines and wrinkles had been reduced, and the texture of their skin visibly improved after using the cream for a month. Scoring a 7/10 in the lab tests when looking at reducing the number of wrinkles on the face, as well as the intensity and depth of the wrinkle over a 28 day period.

BUY NOW This Works No Wrinkles Extreme Moisturiser, £46

The anti-ageing day creams that really work! (7)

Sunayah Arshad

As a beauty tester and writer at the GHI, Sunayah reviews products and tools to get the low-down on how well they (actually) work. You can go to her for all your beauty questions!

The anti-ageing day creams that really work! (2025)
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